Write, preview and schedule a post

Compose post sits at the top right of the Social Hub. It is greyed out until a Facebook Page is connected — see Connect Facebook and Instagram if it is.

The compose drawer with the platform choice, post text, media buttons, a live preview, and date and time fields — Everything a post needs is in one drawer, with the preview under it as you type.

Write it

Choose one network

Platform at the top is a choice of one: Facebook or Instagram. To put the same thing on both, finish one and use Duplicate on the finished post — it opens a copy you switch to the other network.

Write the post

Type into Post Content. The emoji button inserts at your cursor rather than at the end. If your church has the AI Assistant add-on, Write with AI drafts or rewrites the text for you; you always see the result before it goes anywhere.

Warning

The counter under the box always shows Facebook’s limit of 63,206 characters, even when you have picked Instagram. Instagram cuts captions off around 2,200 characters, and Hubl will not warn you. Keep Instagram captions short.

Add a link, if it has somewhere to go

Link an event fills Link URL from your upcoming events, which is quicker and less error-prone than pasting.

Note

Instagram does not make links in captions clickable. Hubl still adds the link — appended to the end of the caption as text — so people can read it, but they cannot tap it. For Instagram, point people at the link in your bio instead.

Attach photos or a video

Media is photos or a video, never both. Photos takes up to ten, from your photo gallery or pasted URLs; drag the thumbnails to set the order, because the first one is the cover. A Video takes one.

Warning

On Instagram, media is required. The label changes to “(required)” and both buttons stay disabled until you add something.

Check the preview

The preview under the media buttons shows the post roughly as Facebook or Instagram will lay it out, under your Page’s name. It is an approximation — the networks control the real appearance, and link cards in particular can look different once published. Use it to catch an awkward line break or a cropped photo, not to judge exact spacing. Hide it with Hide preview if it is in your way.

Schedule it, or send it now

Set the date and time

Date and Time are read in your organization’s timezone, the same one your events use. Times step in fifteen-minute increments.

Schedule or Post Now

Schedule queues it. Post Now skips the schedule and publishes immediately. Both put the post on the timeline.

Note

A scheduled post publishes on Hubl’s next run rather than to the second. Runs happen every fifteen minutes, so treat the time you set as “this quarter hour”, not 10:00:00.

After it is scheduled

The post joins the timeline on the Social Hub, grouped by day, newest first. Its chip says where it has got to:

Scheduled — waiting for its time. You can Edit, Post now or Cancel it.
Publishing — on its way to the network right now. Nothing to do; it resolves within a few minutes.
Published — done, with View on Facebook or View on Instagram to open it. Views, reach, comments, reactions and clicks appear on the card once Hubl has collected them.
Failed — it did not go out, and the reason is printed on the card. See When a post fails.
Cancelled — you called it off. It stays as a record until you Remove it.
Draft — part of a campaign that has not been scheduled yet. Open campaign takes you to where it is edited.

Tip

The chips above the timeline are filters as well as counts — click Failed to see only what needs attention. When posts for both networks exist, a Facebook / Instagram filter appears beside them, and Calendar swaps the list for a month view when you are looking for gaps rather than problems.

Editing and reusing

Edit reopens the drawer for a post that has not gone out yet; change the wording, the media or the time. A published post cannot be edited from Hubl — edit or delete it on Facebook or Instagram itself.

Duplicate works on any post, published ones included. It opens a new post carrying the same text, link and photos, which is the quickest route to an Instagram copy of a Facebook post, or to next month’s version of a notice you send often. If you find yourself duplicating the same post over and over, put it in an evergreen queue instead.