Social Hub

The Social Hub, under Communication in your sidebar, is where your church’s Facebook and Instagram posting is written, scheduled and tracked. One connection covers both networks, and everything queued sits on a single timeline so you can see what is going out this week without opening either app.

Getting the first post out

Connect a Facebook Page

Until a Page is connected, Compose post is greyed out and the hub shows a prompt instead of a timeline. Connecting happens in Settings → Integrations, and needs someone with the Manage integrations permission. Instagram rides on the same connection.

The details, including what has to be true on Meta’s side for Instagram, are in Connect Facebook and Instagram.

Compose one post

Compose post opens a drawer: pick the network, write the text, attach photos, check the preview, and either Schedule it for a date and time or Post Now.

Every field, and the traps worth knowing about Instagram, are in Write, preview and schedule a post.

Watch it land

The post appears on the timeline as Scheduled, becomes Published when it goes out, and picks up views, reach and reactions once Hubl has collected them. Scheduled posts publish on Hubl’s next run, which happens every fifteen minutes.

The two tabs

Posts is the timeline: every individual post, grouped by day, with the status chips above doubling as filters and a Calendar view for spotting gaps. Posts from an event campaign appear here too, tagged From an event.

Campaigns is the longer view: how your published posts did over the last thirty days, your evergreen queue, and every event campaign with its progress.

The Campaigns tab showing a 30-day performance summary, an evergreen queue, and an event campaign with a progress bar — The Campaigns tab: performance, the evergreen rotation, and every event campaign.

Three ways posts get made

One at a time, with Compose post, for anything specific to this week.
An event campaign — open an event’s Promote page and Hubl drafts a whole run for it, an announcement through to the day of. You read every post before anything is scheduled. See Promote an event with a campaign.
An evergreen queue — a pool of posts worth repeating (service times, a welcome, the giving link) that cycles on a cadence you set. See Keep posting with an evergreen queue.

Tip

A useful shape for most churches: a campaign per event that matters, an evergreen queue underneath it for the steady stuff, and one-off posts for whatever actually happened on Sunday.

Auto-post when you go live

If your church streams, the Facebook connection can publish a short “We’re live!” post with the watch link whenever a YouTube broadcast starts. The switch is on the Facebook card in Settings → Integrations and is on by default.

When something goes wrong

A post that fails says why on its own card, and a connection that has stopped working is flagged in Settings. Work through When a post fails or the account disconnects — and check your actual Page before retrying anything, so one notice does not go out twice.

Plan and permissions

Social media is part of the Full Access plan. Two permissions cover it:

View social media — see the hub, the posts and the campaigns, change nothing.
Manage social media — write, edit, schedule and publish.

Note

Connecting or disconnecting the Facebook Page is a separate permission, Manage integrations. The Communications Team role template grants both social media permissions but not that one, so a volunteer can run the whole posting schedule without being able to change which Page your church posts to.

Tip

The Social Hub is for Facebook and Instagram. Your church’s own in-app feed of member posts and prayer requests is a different thing entirely — see Your church community feed.