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Communication

Social Media Hub

Connect your Facebook Page, schedule posts, and run automated social media campaigns for your events.

The Social Media Hub lets you manage your church's social media presence directly from your . Connect your Facebook Page, schedule individual posts, and generate automated campaigns tied to your events — all without leaving the platform.

Connecting Your Facebook Page

Before you can publish posts, you need to connect your church's Facebook Page. This requires a Facebook account that has admin access to the Page.

1

Open Social Hub

From your , click Social Hub in the sidebar navigation.
2

Start Facebook connection

If no Facebook Page is connected, you'll see a prompt to connect one. Click Connect Facebook to begin the OAuth flow.
3

Authorize and select a Page

You'll be redirected to Facebook to authorize the connection. Grant the requested permissions, then select which Facebook Page you want to post to. If you manage multiple Pages, pick the one for your church.
4

Confirm connection

After selecting a Page, you'll be redirected back to the Social Hub. The connection status will show the Page name and follower count.

Note

Facebook requires Pages to have at least 100 followers to use certain features like live stream announcements. Basic posting works regardless of follower count.

Tip

The Facebook connection uses long-lived tokens that last approximately 60 days. You'll see a warning in the Social Hub when your token is nearing expiration so you can reconnect before it expires.

Creating a Post

You can create individual posts and either schedule them for a future date or publish them immediately.

1

Open the compose drawer

Click the New Post button at the top of the Social Hub timeline. This opens the compose drawer.
2

Write your post

Enter your post content in the text area. You can also add an optional link URL and image URL. A character counter helps you stay within platform limits.
3

Schedule or publish

Choose a date and time to schedule the post, then click Schedule. Alternatively, click Post Now to publish immediately. Scheduled posts appear on the timeline with a clock icon.

Note

Times are displayed in your organization's timezone but stored in UTC. The system automatically converts between the two.
The compose drawer lets you write content, add links, and schedule your post

Managing Posts on the Timeline

The Social Hub timeline shows all your posts grouped by date. Each post displays its status, content preview, and available actions.

Post Statuses

  • Scheduled — Waiting to be published at the scheduled time
  • Publishing — Currently being sent to Facebook
  • Published — Successfully posted, with a link to view on Facebook
  • Failed — Something went wrong; you can retry or edit
  • Cancelled — Manually cancelled before publication

Quick Actions

Each post on the timeline has action buttons depending on its status:

  • Edit — Change the content or reschedule (scheduled posts only)
  • Publish Now — Skip the schedule and post immediately
  • Cancel — Cancel a scheduled post
  • Retry — Retry a failed post
  • Delete — Permanently remove the post
  • View on Facebook — Open the published post on Facebook

Automated Campaigns

Campaigns automatically generate a series of posts to promote an event over time. Instead of manually creating posts leading up to your VBS, fundraiser, or holiday service, the system creates a full promotion schedule for you.

1

Create a campaign

From the Social Hub, switch to the Campaigns tab and click New Campaign. Select the event you want to promote and choose a campaign template.
2

Choose a template

Templates are designed for different event types:
  • VBS Campaign — Multi-week promotion for Vacation Bible School
  • Holiday Campaign — Countdown-style posts for holiday services
  • Fundraiser Campaign — Donation-focused messaging
  • Youth Campaign — Engaging content for youth events
  • Recurring Service — Rolling posts for weekly services
3

Review generated posts

The system generates multiple posts spread over the weeks leading up to your event. Each post uses a different tone and content variant to keep your feed fresh. Review the posts and edit any you'd like to customize.
4

Activate the campaign

Click Activate to start the campaign. Posts will be published automatically at their scheduled times.

Tip

Campaign posts use smart content rotation. Each post in the series uses a different tone — excited, informational, casual, warm, or urgent — so your feed doesn't feel repetitive.
Campaign detail view showing the post schedule and status of each post

Campaign Management

Active campaigns can be paused, resumed, or cancelled at any time.

  • Pause — Temporarily stops publishing. Scheduled posts are held.
  • Resume — Resumes a paused campaign. Held posts resume their schedule.
  • Cancel — Permanently stops the campaign. Remaining scheduled posts are cancelled.

The campaign detail page shows progress stats: total posts, published count, and any failures. You can also add custom one-off posts to an existing campaign.

Auto-Post for Live Streams

If your church uses live streaming, you can enable automatic "We're live!" posts. When a YouTube broadcast starts, the system automatically posts to your connected Facebook Page. Toggle this in your Facebook connection settings.

Note

Auto-posting for live streams requires at least 100 Facebook Page followers.

Permissions

The Social Hub requires the Social Media permission. There are two levels:

  • View — Can see the Social Hub, view posts and campaigns, but cannot create or modify anything.
  • Manage — Full access to create, edit, schedule, and publish posts and campaigns. Can also connect and disconnect the Facebook Page.

The Social Hub is available on the Full Access subscription tier.

Tip

The Communications Team role template includes Social Hub permissions by default, making it easy to grant access to your social media volunteers.

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