Promote an event with a campaign

Every event has a Promote page, under Promotion in the event’s own sidebar. It does two things: it can put the event on your home page, and it can draft a whole run of social posts for it — an announcement, reminders as the date closes in, and something on the day.

Note

Drafting is free of consequence. The posts sit unscheduled until you read them and press Schedule. You can draft, look, and Start over as often as you like.

Draft the posts

Open the event's Promote page

From the event’s admin area choose Promote. VBS weeks have the same page in the VBS rail.

Decide about Instagram first

Tick Also post to Instagram before drafting if you want an Instagram copy of every post. Instagram will not take a text-only post, so you are asked to pick a default photo to use on any post that has none of its own. Ticking it afterwards means starting over.

Draft

Click Draft the posts. With the AI Assistant add-on, the posts are written for your church from this event’s own details, which takes about half a minute. Without it, Hubl uses its standard wording for that kind of event, and you can change which plan it uses — a simple two-post run, a VBS build-up, a fundraiser arc — before you draft.

Warning

If the page says AI wasn’t available when these were drafted, the posts are Hubl’s standard wording rather than your church’s voice. They are perfectly usable — open any one with Edit to rewrite it with AI.

Read them before you schedule

The header tells you the shape of what you are about to approve: how many posts, the first and last date, and which Page they go to. Under it, each post is laid out as it will appear, numbered and labelled by its job — Announcement, Two weeks out, Day of.

Edit opens a post in the normal composer: change the wording, the photo or its date and time.
The bin icon removes a post you do not want. The rest are unaffected.
Add a post at the bottom writes one of your own into the run.

Tip

Read the day-of post especially. It is the one written furthest from the facts, and the one your whole congregation sees on the morning of the event.

Schedule them

Schedule these posts

Click Schedule these posts. The confirmation repeats the count, the date range and the destination in one sentence, because this is the point where the posts become real.

A confirmation dialog reading: 5 posts, Sep 18 to Oct 11 will publish automatically to Grace Community Church on Facebook — The last thing you see before posts start publishing on their own.

Note

The button is disabled until a Facebook Page is connected, and the page says so. Draft and edit now, connect later, then come back and schedule — nothing is lost in between.

Once it is running

The same page becomes the campaign’s control panel. A progress bar shows how many of the posts have published, and How the posts did totals views, reach, engagement and clicks across the ones that have gone out.

A scheduled campaign with Pause and Stop buttons, a progress bar reading 1 of 2 published, and a performance summary — A campaign in flight: what has gone, what it did, and the two ways to intervene.

Pause holds everything that has not gone out. Resume picks the schedule back up where it left off.
Stop cancels the rest for good. Anything already on Facebook or Instagram stays there — Hubl cannot take a published post down.
Reactivate, on a stopped campaign, drafts the run again from scratch for you to review.

Warning

Move the event and the posts that have not gone out move with it. What they say depends on who wrote them: Hubl’s standard wording is regenerated from the event’s new title, date, location and description, but AI-written posts keep their original text and only shift in time. After you change an event, reread an AI campaign and edit anything that now names the wrong date or place. Posts already published never change, so announce a change separately.

Where to find campaigns later

The Campaigns tab of the Social Hub lists every campaign across every event, with its status and progress, alongside your evergreen queue. Individual campaign posts also appear on the main timeline, tagged From an event, where you can send one early or cancel just that one.

A run of event posts is the loud half of promotion. The quiet half — welcome posts, service times, giving links — belongs in an evergreen queue.